Defining Monopolistic Competition

Monopolistic competition is as market containing many relatively small firms. These firms emphasis the differences in their products to the consumer with the hopes of winning the consumer over and having them purchase their product.

Monopolistic Competitive Companies

Size:	Small Company	Medium Company	Large Company
Features:
Differentiated products	English Candy Store	Purdy's Chocolates	Apple
Control over price	Homemade meat pies - farmers market	CoCo Brooks Pizza	McDonald's
Mass advertising	Tom's House of Pizza	Totem Building Supplies	Home Depot
Brand name goods	Frilly Lilly	Optiks International	Honda